Quantitative Marketing
Consulting
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Gibbs advises and assists organizations in making the best use of information about customers and processes. We analyze this information using econometric models. Our models are used to optimize marketing strategies, make forecasts and find cost savings.
The typical Gibbs assignment is in unexplored territory. Every project is unique. We don't have ready-made solutions on the shelf, but we empathize with the challenge a company is struggling with and arrive at the best-fit solution in a creative process. In doing so, we use modern econometric techniques
We do projects in diverse sectors, from telecom to charities and from publishing to online, for clients such as KPN, Nimag, bol.com and the Persgroep.
Many projects that come our way can be traced to being able to properly explain and predict human decisions. Whether these are consumer decisions, or decision makers within organizations themselves. We utilize this knowledge to the best of our ability, so that we can answer questions for our clients such as: what are the effects of changes in my product portfolio and pricing policy? What will my sales be in the coming quarters, given the competitive dynamics within my market, the economic situation, and seasonal influences? How do I decide individually for each visitor to my website which marketing messages best suit his or her preferences?
Working at a young company means that you will soon be given responsibility. You
participate in the entire process from brainstorming to final presentation and implementation.
Quantitative Marketing
Consulting
|
Quantitative Marketing
Consulting
|