At Nielsen, division Media Planning, we develop creative analytical solutions to support companies in the optimization of their marketing and communications budgets. Analytical and econometric approaches form the backbone of these solutions, answering questions like "What media mix works best to communicate my brand message?”, “What budget should I invest in media and marketing?". Our software tools and other decision-support solutions combine market research, data, modelling results and technical business intelligence.
In this position, you contribute to the successful implementation of our software solutions for advertisers, media owners and media agencies. Our solutions help these companies in making decisions around their marketing communication budgets. Based upon research data combined with analytical and econometric approaches our solutions answer questions like "What budget is needed to generate an increase of 10% in brand preference? What media mix contributes the most to the revenue?"
You will be working in (small) teams on the design, execution, implementation and operational management of projects. This involves analysing data, setting up surveys, designing a good way to integrate data (survey data, modelling and industry knowledge) into our software tools and maintaining contact with clients – both internal and external. In your role, you will act as a liaison between various parts of our business: analytics, data processing and software development, and have a chance to be involved in the entire project from client request and solution design to tool delivery and training.