Job Description
At a glance
Are you in the final year of your master and looking for a challenging internship in which you can gain practical experience in the field of marketing automation and at the same time write your master thesis? Do you have affinity with technology and a passion for data? Are you enthusiastic about helping us become even more relevant and personal for our customers? Then we have the perfect assignment for you!
As a marketing automating intern you will emerge yourself in customer intelligence and you will develop a framework to implement Next Best Action modelling within ABN AMRO. With your research for the implementation of Next Best Action modelling, you will lay the foundation for a new (to be started) team that orchestrates the customer journey of our 5,5 million customers. We have over 1 billion log-ins to our mobile channel alone and for every contact with our customers we need to engage with them by showing the right offer, service or product message. Your research will be at the heart of our communication strategy and so you will make a real impact!
Your job
In this job, you will be part of our Advanced Analytics & Data team. We believe that every step in the customer journey should be a fantastic experience. Proactive communication, personal messaging and real time relevant content will be largely based on data. Data is one of the key assets of our bank. The bank is rapidly changing to a digital environment and creating a huge amount of relevant data. This provides us with the opportunity to use this data in our marketing automation stack and be the innovative company we want to be.
Your main focus during this internship will of course be writing your graduation paper. We want to give you plenty of room to do so. But if you like to, you can also participate in several other projects that are currently happening within our team.
Examples of research topics that you could focus on in your thesis:
- What are the necessary enablers for 'Next Best Action' modelling in the banking sector?
- What are the key factors that make decision intelligence possible in the financial sector?
Do you have another good idea for a research topic? Then please let us know what it is. There’s a good chance that you’ll be able to put your ideas into practice at ABN AMRO.
Your working environment
From Tikkie to personalized mobile advertising and a chatbot that really matters. At this place people work on the successful banking app as well as Grip. Here you find our E-Commerce teams and our colleagues of ‘Video Banking’. In short, within Customer & Digital Experience the online platforms are being created and built that offer all the digital products of ABN AMRO Retail. All of these developments and products are powered by the data & analytics of the Center of Expertise Advanced Analytics & Data (CoE AA&D). Within the AA&D we are also delivering IT-capabilities that support the whole bank e.g. Corporate Banking, Private Banking (International), Brand Marketing and Communication and Retail. We focus on delivering personal and relevant content to our customers and drive a data driven marketing approach.
Your profile
- You are in the final year of a relevant WO Master: Data Science, Information studies, Computer science, Econometrics, Business Analytics/Process/Informatics, or a related field of study.
- You are looking for an internship in which you can gain practical experience, learn about Marketing Automation and customer intelligence in the financial sector and write your master thesis at the same time.
- You are available for a period of at least 4 or 5 months (flexible starting date).
- You have affinity with Python, R or other familiar programming languages.
- You are capable of quickly adapting to new projects and situations.
- You have strong analytical skills, are able to understand and challenge complex processes and enjoy complex problem solving.
- You are a team player, reaching goals with your colleagues energizes you.
- You have excellent communication skills in English, both verbally and written.
What we offer
This is the enriching internship opportunity you were looking for! You will have the chance to contribute to one of the best work environments of The Netherlands. At ABN AMRO we encourage you to develop yourself into the much needed talent the world is waiting for! You will be working with the best professionals in the business and also with the latest technologies, in a creative, flexible and easy going atmosphere.
We offer all ABN AMRO interns a work laptop, monthly fixed compensation (€600 for MSc students), a personal development coach and many other benefits in order for you to reach your professional potential.
Interested?
Interested? Apply now! We are looking forward to meet you.
In case you have any questions about the specifics of this position, please contact Suzanne Bosch via suzanne.bosch@nl.abnamro.com.
The world of banking has never been as challenging as now! It’s time to join forces and make banking faster, easier and smarter. Technology is rapidly evolving and the power of innovation is evident nearly everywhere within ABN AMRO. Blockchain, Internet of Things, Artificial Intelligence, Design Thinking, Cybersecurity, Chatbots and the Circular Economy are impacting the financial system and we need your talents to future-proof our bank.
We want to make a positive impact and be a bank that contributes to a better world. In everything we do, we always consider the consequences for our people, our clients, society and our planet. By challenging ourselves and adapting to an ever-changing society, we work our talents to better the world. Our focus is the future! Banking for better, for generations to come’, how will you help us?
Creative and dynamic work environment
Whatever your interests or background, we will challenge you to use your creativity and drive for innovation to have an impact on our future. We offer a working environment where we strive for entrepreneurship and where you have the freedom to pave your own path, both on a professional and personal level. We want you to feel responsible for your own work, because you care!
ABN AMRO Talent Programmes
Your talent, expertise and development, that's what the ABN AMRO Talent Programs are all about. If you participate in our Talent Programme you are responsible for your own success. You start directly in a position where your knowledge will expand rapidly. In addition, the Talent Programme offers you the chance to build up a large network within the bank and beyond. In short, we offer you the means to get the most out of your Talent Programme. You are in the lead and with a good dose of energy you will be prepped to the young professional who makes the difference.
It’s up to you, what’s your future at the bank?
You’ve finished your degree and want to hit the ground running, then check out our Talent Programmes and graduate positions. Are you still studying but keen to put theory into practice? Join ABN as an intern!
Transformation from student to the ideal candidate!
Do you want to gain insight into your talents and practical tips & tricks that will help you prepare for your future career? The Be Your Best Community wants to bridge the gap between education and employment. Check out the Be Your Best Community and get ready for your first job!