Nielsen, division Pointlogic

Who is Nielsen, division Pointlogic

Nielsen is a leading global information & measurement company and provides market research, insights & data about what people watch, listen to & buy. In 2016 Nielsen acquired Pointlogic, in order to strengthen its data and planning capabilities, so we co-joined forces, for broader commercial exposure, access to data and talent.

Nielsen, division Pointlogic, formerly known as Pointlogic, A Nielsen Company,  is a  global market leader in strategic marketing solutions and provides customised decision-support systems to improve marketing effectiveness. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our customers' marketing tools and processes. 

The combination of software and analytics allows our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets. We have product users in more than 80 countries around the globe, and with our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level. Pointlogic's head office is in Rotterdam, and now thanks to Nielsen, our commercial force extends beyond our former offices in London, New York, Singapore and Sao Paulo, covering a Global presence.


Working at Nielsen, division Pointlogic   

If you join us, you will work in an exciting media and marketing world, which combines creativity, mathematics, econometrics and marketing analytics to maximum effect. We are a team of 100+ (and growing) energetic, highly educated people with backgrounds in mathematics / econometrics, software development & IT, business administration and market research. A bunch of smart heads? Maybe a little, but foremost we are a highly motivated and creative team that works hard to finish the job. An open atmosphere, mutual respect, time for social contacts and time for fun are important ingredients within our company. Are we a match? 

Should you have any questions about our thesis projects or open positions, please contact us via

Nielsen, division Pointlogic Rotterdam, Nederland
feb 28, 2020
ABOUT THIS JOB You work in (small) teams on challenging modelling projects using a great variety of exciting analytical skills and tools. Our clients are big well-known companies from around the whole world operating in a great variety of markets. You help them understand the effect of their marketing effort and what they can do to improve this. In addition, you are equipped with knowledge and expertise in the field of quantitative techniques such as econometric modelling, simulation and machine learning. You will apply your developed methods and models to different challenges in the field of media & marketing, such as the allocation of advertising budgets or campaign effectiveness analysis. As a Data Scientist at Pointlogic, you are also involved in the consulting side of the business, so you are also able to communicate solutions and actionable results in a way that is simple and understandable to non-experts.  You comprehend complex problems quickly, are creative...